Events that move industries forward
MAD Event Management partners with organizations, associations, and leaders across the global exhibitions industry to design and deliver events that create meaningful connection, strategic growth, and real business impact. Work With UsWho We Are
For more than two decades, MAD Event Management has helped organizations design and deliver events that matter.
Our work spans exhibitions, large-scale conventions, industry initiatives, and advisory engagements that support growth, clarity, and long-term relevance.
We believe events succeed when purpose, strategy, and human connection come together. That principle guides every project we take on.
MAD also serves as the North American Regional Director for UFI, the Global Association of the Exhibition Industry, reflecting our active role in shaping the future of the global exhibitions ecosystem.
Martha Donato
Founder & President
Marty Glynn
CEO & Partner
What We Do
We engage where our clients need us most.
MAD supports events across three core areas:
Strategy
Positioning, purpose, growth planning, and decision support for organizations developing new events or evolving existing ones.
Operations
Planning, logistics, partner management, and execution for complex events that require experienced leadership and careful coordination.
Marketing
Audience development, messaging, sponsorship strategy, and market positioning that ensure events reach the right communities.
We may support one of these areas or all three, depending on the needs of the project.
Trusted across the global exhibitions and events industry
Relationships, collaboration, and integrity are at the center of our work.
Contact
Us
If you are developing a new event, reimagining an existing program, or exploring strategic support, we would be glad to connect.